Strategist | UX Designer | FE Developer | Healthcare SME
San Francisco & New York
As a designer, I always start with the business first. The design mantra is "if the users aren't happy, you don't have a business." I couldn't agree more. But it goes both ways. If you don't have a solid business strategy, then you won't be able to sustainably offer any products to your users. I believe I am unique in that I can look at things with a design eye, without ever taking my eye off the end game - making the business profitable.
People are highly suggestible, and extensive research of a product or its competitors can often lead to a flat "me too" designs. I prefer to ideate first with only a very basic knowledge of the product. I believe this results in the most novel designs.
Throughout my career, research has always played an integral part. I enjoy talking to all types of people, and hearing about the product from their points of view. Repeated research is the only way to confirm the correct strategic direction.
My approach is to never hold back. Never say it can't be done, it's a bad idea, or my least favorite, "But we have always done it this way." Sketch it all out. Change it. Check viability with engineering. Make a decision. Test. Rinse. Repeat.
Software & Languages